New Balance Furon – 360 Training with Adnan Januzaj

We were approached to produce some sporty 360 video content to celebrate the launch of 2 new New Balance football boots.

The assignment was to create a 360 experience of training with Adnan Januzaj for the day at St Helens Stadium.

The project was risky.. 360 Video is always better quality when shot from static positions and we had to build a rig to give a first person view whilst participating in training drills such as running, shooting and crossing, etc..

360 Video is now supported by youtube, which works with Google cardboard which is the best way to experience the training.

We have now improved this rig ten-fold, to give much better stitching results and less rolling shutter.

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