Virtual tours are more accessible now and can easily be shared and embedded into facebook. So not just will a virtual tour enhance your own website but you can also use to share across a variety of web 2 social networks. This makes a powerful promotion tool, for example when we covered an art exhibition recently, we were instantly able to share the panoramas with their fan group page on facebook. Look at this example of the London aerial tour on my Facebook page.
If you are a developer, the first thing you will need to do is get Facebook to whitelist your website, on approval you will then be able to to use the meta tags to correctly embed your flash content into Facebook.
<meta name="title" content="video_title" />
<meta name="description" content="video_description" />
<link rel="image_src" href="video_screenshot_image_src url" />
<link rel="video_src" href="video_src url"/>
<meta name="video_height" content="video_height" />
<meta name="video_width" content="video_width" />
<meta name="video_type" content="application/x-shockwave-flash" />
Image_src – URL to the thumbnail image. Max size is 130×110 pixels. Images will be resized proportionally
Video_src – URL to the embedded video file
Video_height – max height is 280px
Video_width – max width is 420px
Video_type – For Flash content, use “application/x-shockwave-flash”
So here is a working example
<meta name="title" content="Aerial virtual tour of London">
<meta name="description" content="Amazing view of London from above.">
<link rel="image_src" href="http://www.mysite.co.uk/myfolder/images/myimage.jpg">
<link rel="video_src" href="http://www.mysite.co.uk/myfolder/myflashfile.swf">
<meta name="video_height" content="315">
<meta name="video_width" content="425">
<meta name="video_type" content="application/x-shockwave-flash">
Sometimes you might want to show a different tour in Facebook than the one used on your webpage. This is no problem as you can just reference the tour you want Facebook to show.